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Wait—Why Are They Called Casuals?

by Hella Cliques
June 30, 2025

Ah, Casuals—the football hooligans who looked like they were skipping a fight to head straight to a yacht club.

The term “Casuals” comes from the casual clothing these hooligans wore in the late 1970s and 1980s to avoid detection. See, most police were on the lookout for skinheads in Doc Martens and scarves, not lads decked out in expensive designer sportswear from Fila, Lacoste, Sergio Tacchini, or Burberry. Think less "pub brawler," more "Eurotrash tennis coach with anger issues."

By ditching club colors and dressing like upscale shoplifters, these fashion-forward ruffians could blend in, travel to away games without being spotted by rival firms, and still throw down with polished swagger. The whole point was to look “normal” or casual—hence the name. It was counterintuitive genius: commit chaos, but look like you just left a golf lesson.

Eventually, this “casual” look became the subculture. So, yes: these guys managed to turn beating people up in £200 trainers into a fashion movement.

Because nothing says stealth and style quite like kicking someone in the shin while wearing pastel track tops and a smug sense of superiority.